Frank and Oak
Milk was engaged to launch Frank And Oak’s first dedicated womenswear store in Vancouver, and coordinated opening events and executed media relations for the opening. The launch included a traditional media preview, a VIP party with influencers and other key taste-makers and a consumer event host by local influencers Treasures & Travels. The events were executed to align with Frank And Oak’s brand yet fit for Vancouver’s market. This included partnering with local photographers, a well-known female DJ and new and noteworthy catering companies — all of whom are influencers in their own right.
Coverage of the store opening was targeted towards business and lifestyle press which included coverage in Business In Vancouver, Retail Insider, Vancouver Magazine, Vancouver Weekly and Georgia Straight.