Milk Creative was engaged to produce Facebook and Instagram advertisements for the Grosvenor Ambleside development. Our core objectives were:
Conversions: Appointment registrations for condo viewings
Development Awareness: Creating interest in and knowledge of Grosvenor Ambleside
Gauging marketing interest: Conducting A/B testing to gauge targeted advertising effectiveness
Over the course of the project, Milk produced advertisements in eight phases, each with their own unique target demographics and execution strategies. This totalled 33 campaigns, 108 ad sets and 384 individual advertisements. Google Analytics suggests that, based on the 190 conversions captured, Milk’s social media advertising was one of the highest performing channels.
The campaign collected 1,134,731 impressions and 12,984 clicks.