Robert Mondavi Winery
Robert Mondavi Winery was established in 1966 in Oakville, Napa Valley. The winery is known for producing some of the finest Cabernet Sauvignon wines in the world, as well as for its Sauvignon Blanc grapes.
Services: Media Relations, Influencer Engagement, Content Creation
To launch the Robert Mondavi Private Selection limited edition, bourbon barrel-aged Cabernet Sauvignon, Milk developed a Toronto-based campaign to introduce the wine in market. Through the use of key influencers, timely media stories and excellent connections with a range of key lifestyle media, the product was covered in 58 pieces of coverage between a mix of broadcast, print, social and online. The product sold out within six weeks of landing on shelves.