Mondavi-PRAgency-MilkComms
Mondavi-PRAgency-MilkComms
Mondavi-PRAgency-MilkComms

Our Work

To launch the Robert Mondavi Private Selection limited edition, bourbon barrel-aged Cabernet Sauvignon, Milk developed a Toronto-based campaign to introduce the wine in market. Through the use of key influencers, timely media stories and excellent connections with a range of key lifestyle media, the product was covered in 58 pieces of coverage between a mix of broadcast, print, social and online. The product sold out within six weeks of landing on shelves. 

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