After graduating with first-class honours in LLB Law with European Law in 2018, Daniel moved to Seoul for a time before working as a copywriter for a year and a half with a variety of tourism boards, luxury brands, and corporate entities. Following this, Daniel returned to London and specialised in luxury and travel PR, launching brands to new markets and securing key national, digital, trade and broadcast coverage for global hotel groups, tourism boards, airlines, FTSE 500 companies, consumer brands, and more across the world.

Daniel has worked with a number of luxury brands, including the launch of Balmain’s collaboration with Pullman Hotels in London in 2022. Other brands Daniel has worked with include: Fairmont (and The Savoy by Fairmont), Sofitel, Uvence, and Wolfgang Puck. He has organised and managed media events, campaign and partnership launches, influencer outreach programmes and global PR campaigns with reaches of over 170 million. In this time, Daniel has developed a fabulous network of media and influencer contacts across the world in order to secure coverage tailored precisely to each client.