Poppy Barley
MILK supported Poppy Barley with the opening of their first brick and mortar store in May 2023 with extensive media coverage, influencer partnerships and a grand opening launch event.
Working quickly, MILK reached out to top-tier media and influencers located in Vancouver, and invited them to attend Poppy Barley’s opening night event, which generated close to 400,000 social impressions.
1,834,110 media impressions
9 pieces of earned media coverage
400,000 social impressions
A total of 35 top tier media and influencers attended our opening night event generating close to 400,000 organic social impressions. Additionally, MILK secured a total of 9 editorial pieces of coverage for the brand, centered around the launch of their Vancouver store and their Canadian expansion. Coverage in Retail Insider, VITA, Daily Hive, The Vancouver Sun and Vancouver Magazine ensured a strong opening weekend for the brand and line ups outside the store on opening day.