At MILK, there are many factors
to success — including our people, who are key ingredients in every project.
Shannon Heth
Shannon moves seamlessly across disciplines — equally at home as creative director, PR strategist, art director, copywriter and business marketer. As founding president of MILK, she sets the foundation for an agency that does not separate between strong strategy, compelling creative and healthy business results.
Starting as a copywriter at Fjord Digital, a division of Cossette, Shannon scripted radio spots for Prospera Credit Union, crafted taglines for McDonald’s billboards and developed website copy for Bell Media. Her passion for art led her to New York City, where she managed PR projects for Deutsche Bank, Pulse Art Fair, Prospect 1 New Orleans and Lehmann Maupin Gallery before returning to Vancouver in 2008 to launch her own firm, Heth PR — rebranded as MILK Creative Communications in 2016 to serve local, national and international brands.
Alice
Kouzmenko
With two degrees in creative writing, Alice is a storyteller at heart, and loves nothing more than to hear, share, and shape the stories of people, projects, and brands. Alice began her career at an entertainment PR agency in London, UK, where she progressed to leading campaigns for some of the UK’s biggest talent, brands, events and podcasts. Her proudest project is the work she did with Barclays bank to grow the profile of women and girls’ football in the country. Alice relocated to Vancouver in early 2023, where she spent a year leading the communications, digital and social strategy of a TV production company. Now at MILK, Alice manages a range of lifestyle, restaurant and CPG accounts, crafting newsworthy campaigns and delivering engaging stories to audiences across Canada and beyond.
Kellie Cassidy
Born and raised in County Donegal, Ireland, Kellie has recently relocated to Canada. Following obtaining her undergraduate degree in Business Honours, Kellie attended the UCD Michael Smurfit Graduate Business School where she achieved a masters in Marketing Practice while working within a trainee marketing agency. During this period Kellie quickly developed a love for PR and thereafter joined the team at Legacy Communications, Dublin Ireland. There, Kellie rapidly progressed in the PR world as she was involved in brainstorming, developing and executing award-winning campaigns for clients such as PTSB on their sponsorship of Team Ireland and Paralympics Ireland ahead of Paris 2024, Energia, Aviva Ireland, Staycity Aparthotels, Insomnia Coffee, Indeed and ASICS. In 2025, Kellie was recognized by PRNEWS’ Women in PR Awards as an “Agency Account Accelerator” for her outstanding work as a senior account executive.
Lisa Hou
Raised in Vancouver, Lisa studied English at UBC, where learning about the impact of well-crafted, strategic communications sparked a desire to build a career in marketing and public relations. After gaining experience at a tech start-up, she moved to an agency, where she thrived in shaping campaigns for a range of lifestyle clients in Canada, from independent brands to established names like Real Estate Works. Lisa’s love of storytelling, strategy and sparking conversations comes together at MILK. As an Account Executive, she brings brand stories to life through thoughtful, community-driven work across traditional PR, influencer-led strategies, and social media campaigns.
Candra Barber
Candra is a strategist with a background in social media management, event planning, and brand storytelling – particularly within the wellness industry, a space she’s deeply passionate about. She has led the curation of photoshoots and campaigns for fashion and lifestyle brands, and has produced community-focused workshops and branded events that reflect her eye for detail and creative direction. With an academic foundation in Art History, Candra brings a sharp eye for aesthetics and a nuanced understanding of cultural relevance. Now at MILK as an Account Executive, she brings together thoughtful strategy and creative execution to support dynamic campaigns across food and beverage, beauty, and fashion brands.
Join Us!
Do you have a story to tell? Are you passionate about building great brands? If so, get in touch!