Shannon moves seamlessly across disciplines — equally at home as creative director, PR strategist, art director, copywriter and business marketer. As founding president of MILK, she sets the foundation for an agency that does not separate between strong strategy, compelling creative and healthy business results.

Starting as a copywriter at Fjord Digital, a division of Cossette, Shannon scripted radio spots for Prospera Credit Union, crafted taglines for McDonald’s billboards and developed website copy for Bell Media. Her passion for art led her to New York City, where she managed PR projects for Deutsche Bank, Pulse Art Fair, Prospect 1 New Orleans and Lehmann Maupin Gallery before returning to Vancouver in 2008 to launch her own firm, Heth PR — rebranded as MILK Creative Communications in 2016 to serve local, national and international brands.

Ruby is known for developing strong relationships and creative strategies with clients. After studying theatre at George Brown College in Toronto, Ruby moved west and found her passion for social media, quickly gaining a following on Youtube and Instagram. She then began working at Town Hall Brands, promoting lifestyle brands in the hospitality and packaged goods industries. Still active in the influencer community, Ruby handles Western Canada media relations for MILK.

Sydney quickly attracted attention from a Canadian PR firm after graduating from the University of British Columbia. Recognizing her out-of-the-box thinking and strong leadership skills, she excelled in devising creative strategies to elevate brand activations. Since then, Sydney has collaborated with renowned companies across British Columbia and Canada, including Honda Celebration of Light, BC Dairy, Alberta Milk, PNE/Playland, Blueprint, The Edition Hotel Abu Dhabi, Hotel Belmont, Roger Dubuis, Fully Charged, and more. Currently, as an Account Manager at MILK, she focuses on media and influencer relations for a suite of lifestyle clients in the food, beverage, and CPG space and is driven by her passion for problem-solving and securing coverage for her clients.

Aline relocated to Vancouver in September 2022 from her hometown of Beirut, Lebanon. After earning her undergraduate degree in Economics, she began working in marketing which inspired her to pursue her MBA at her alma mater, the Lebanese American University, focusing on Marketing and Management. She later worked in event planning and marketing before shifting to freelance Social Media Management full time in 2020, serving clients in Beirut, Dubai, Los Angeles, Montreal and London.

In the pursuit of a better future, Aline decided to move to Vancouver and apply her creative skills and experience in a completely different market; one where she’s also been able to pursue her interest in PR. Having started off as a Social Media contractor for MILK Creative Communications in early 2023, Aline is currently the PR + Social Media Coordinator at the agency.

Born and raised in County Donegal, Ireland, Kellie has recently relocated to Canada. Following obtaining her undergraduate degree in Business Honours, Kellie attended the UCD Michael Smurfit Graduate Business School where she achieved a masters in Marketing Practice while working within a trainee marketing agency. During this period Kellie quickly developed a love for PR and thereafter joined the team at Legacy Communications, Dublin Ireland. There, Kellie rapidly progressed in the PR world as she was involved in brainstorming, developing and executing award-winning campaigns for clients such as PTSB on their sponsorship of Team Ireland and Paralympics Ireland ahead of Paris 2024, Energia, Aviva Ireland, Staycity Aparthotels, Insomnia Coffee, Indeed and ASICS.

Alissa is laser-focused on helping lifestyle brands connect with their audiences and achieve results through social media. A certified Master Social Media Strategist, Alissa stays on top of the latest trends (and algorithms!) while also executing on creative visual strategy and growth-based performance results. She has over a decade of marketing and communications experience, developing social media strategy for clients ranging from The Four Seasons to Mission Hill Winery.

Stefani is an analytical and creative thinker who enjoys working with clients to develop winning digital marketing strategies. With over five years of experience in digital media planning, execution and post-campaign management, Stefani is able to identify market trends and target specific audience segments to help clients achieve their business objectives. Client experience includes the BC Government, Encorp, Tourism Whistler, Acquafarina and Olympic Dairy.