1,834,110 media impressions
9 pieces of earned media coverage

9,433,450 earned media impressions
82,200 organic social impressions

21,841,640 earned media impressions
44 pieces of media coverage

1,179,953 social media impressions
25 pieces of organic social media content

9.2% increase in new followers
57.9% increase in accounts reached
14.7% increase in accounts engaged

1,032,064 organic social impressions
8 pieces of earned media coverage

Over 900 million earned media impressions

131 pieces of media coverage across Canada
34,066,689 earned impressions

13,236,241 Overall Earned Media Impressions
3,180,599 Social Impressions across Instagram and TikTok

Over 14 million earned impressions in the Vancouver market

25 pieces of media coverage
4.1 million media impressions

92 organic social media posts

2,311,055 impressions achieved through digital advertising
80% higher than the goal of 1,327,338

287 pieces of coverage across traditional and social media

over 15 million earned media impressions

200% follower growth on social in three months