Banana Republic
Banana Republic engaged MILK Creative Communications to execute an impactful media relations program for the brand in the Western Canadian market, with a specific focus on British Columbia. MILK’s role extended beyond conventional PR, acting as a seamless extension of the in-house team at Gap Inc. Canada.
MILK’s targeted approach focused on building brand awareness and communicating Banana Republic’s legacy story through targeted lifestyle and fashion media pitching, as well as strategic media and influencer seeding for spring occasion dressing and BR Baby’s newest collection.
1,179,953 social media impressions
25 pieces of organic social media content
MILK’s efforts resulted in positive media coverage in both local and national media publications like Yahoo! Canada, The Kit, and VITA. In addition to organic influencer outreach, MILK managed a paid influencer campaign with 3 top-tier fashion influencers, including Susie Wall, fashion expert on Global TV’s The Morning Show, which enhanced Banana Republic’s campaign impact and drove foot traffic to their flagship store on Robson Street in Vancouver.
