Aura

Public Art Project

In July 2021, The Amazing Brentwood, one of Western Canada’s largest mixed-use developments, tasked MILK with amplifying their summer “Unleash Amazing” campaign.

Core to the campaign was an onsite natural light mural spanning 14,000 square feet.

Our challenge: create a compelling narrative and a layer of interactivity.

MILK helped develop an integrated campaign for the mural, dubbed “Aura,” and added a CSR layer by partnering with Coast Mental Health Foundation: for every social share tagging The Amazing Brentwood and #unleashyouraura, $1 was donated to Coast Mental Health.

MILK grounded Aura’s purpose, and generated community goodwill and media interest.