• Public Art Project

In July 2021, The Amazing Brentwood, one of Western Canada’s largest mixed-use developments, tasked MILK with amplifying their summer “Unleash Amazing” campaign.

Core to the campaign was an onsite natural light mural spanning 14,000 square feet.

Our challenge: create a compelling narrative and a layer of interactivity. 

MILK helped develop an integrated campaign for the mural, dubbed “Aura,” and added a CSR layer by partnering with Coast Mental Health Foundation: for every social share tagging The Amazing Brentwood and #unleashyouraura, $1 was donated to Coast Mental Health.

MILK grounded Aura’s purpose, and generated community goodwill and media interest.

13,236,241 Overall Earned Media Impressions

Across Instagram and TikTok

3,180,599 Social Impressions

Across Instagram and TikTok

$5,000 donated to Coast Mental Health, serving their network of nearly 6,000 individuals across 52 sites.

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  • Launch Event

Peak Performance

  • Consumer Packaged Goods
  • Product Launch

Beverage Co.