Please
Beverage Co.

Please
Beverage Co.

  • Consumer Packaged Goods
  • Product Launch

Craft cocktail company Please! approached MILK in 2022 to develop a communications launch strategy, with a focus on influencer marketing and social media strategy and management.

MILK conceived of a look and feel that matched brand colours and identity while showcasing the fresh, local and sometimes exotic ingredients of the product.

We partnered with a veteran food stylist and photographer, and secured over 50 images in two days.

MILK conceived of a look and feel that matched brand colours and identity while showcasing the fresh, local and sometimes exotic ingredients of the product.

We partnered with a veteran food stylist and photographer, and secured over 50 images in two days.

@isshamarie
@isshamarie
@isshamarie
@isshamarie
@isshamarie

Then we delivered a social media content plan, launched an Instagram page, and helped earn coverage in Nuvo, Vancouver and The Georgia Straight.

200% Follower Growth on Social

Across traditional and social media.

250,000 Organic Social Impressions

Over a six week period.

2X the engagement rate of a typical campaign

(1.47% vs. 0.67% average)

  • Public Art Project

Aura

  • Location Launch
  • Restaurants & Hospitality

Earls Restaurants