Guildford Town Centre

Guildford Town Centre

  • Events & Festivals

To support the concept of a Dream Closet, Guildford Town Centre turned to MILK to conceptualize and bring to life an immersive pop-up closet to promote the launch of their styling service alongside a $10,000 giveaway.

MILK engaged local celebrity interior designer Aleem Kassam

Adding a storytelling layer to the design, Aleem was tasked to create the most realistic interpretation of a fantasy closet, and to produce a stylish display showcasing Guildford Town Centre retailer fashions.

The result was a perfectly pink stylish activation in the mall’s centre court which drew crowds, social coverage, and numerous contest entries.

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  • Consumer Packaged Goods

Saintly Wines

  • Fashion

Banana Republic