Guildford Town Centre
To support the concept of a Dream Closet, Guildford Town Centre turned to MILK to conceptualize and bring to life an immersive pop-up closet to promote the launch of their styling service alongside a $10,000 giveaway.
MILK engaged local celebrity interior designer Aleem Kassam
Adding a storytelling layer to the design, Aleem was tasked to create the most realistic interpretation of a fantasy closet, and to produce a stylish display showcasing Guildford Town Centre retailer fashions.
The result was a perfectly pink stylish activation in the mall’s centre court which drew crowds, social coverage, and numerous contest entries.
