Saintly Wines
Saintly approached MILK in January 2024 with a unique challenge: develop a plan to distribute a large volume of samples of Saintly minis before the end of February while growing awareness for the Saintly brand in the Vancouver market.
Working quickly, we reached out to our network to collaborate on an on-brand Valentine’s activation: a pink paradise pop-up at the Fairmont Hotel Vancouver aptly named “Blush Lounge”, which featured Saintly minis upon guest arrival, specialty Saintly cocktails, and Saintly samples being poured in the hotel lobby via our sampling partner.
1,032,064 organic social impressions
178 pieces of organic social media content
To launch the lounge we worked closely with the Fairmont team, contributing to the announcement of the pop-up via press release and then inviting 45 top tier media and influencers to preview the space before it opened to the public. The result was impressive: over one million organic social media impressions, eight earned pieces of media coverage, and a total of 178 pieces of social media content.
