• Fashion
  • Store Opening

MILK successfully launched Athleta’s first Canadian store at Park Royal Mall — and in Fall of 2022, MILK partnered again with the performance wear brand to launch a second location on bustling Robson Street.

We helped ignite press coverage and increase brand awareness in advance of the Robson opening.

And thanks to strong media relationships, we generated five stories for limited edition collections from Alicia Keys and Allyson Felix.

MILK also strategized with Athleta on in-market brand extensions, including a cycling-club takeover and mini-workout demos for media and influencers.

On Opening Night

35 top-tier media and influencers attended event, generating 500,000 organic social impressions

480,248 organic social impressions

(1.47% vs. 0.67% average)

2,866,482 earned media impressions

Over the campaign

92 organic social media posts.

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  • Consumer Packaged Goods

Olympic Dairy

  • Brand Launch