Oakberry
MILK supported global acai phenomenon OAKBERRY with the opening of their first Vancouver store in July 2023 with extensive media coverage influencer partnerships, teaser videography and a grand opening launch event.
Milk continues to support the franchise brand on future openings and ongoing PR in Western Canada via influencer marketing, sponsorships, content creation and launch events.
25 pieces of media coverage for the launch of the first Vancouver store
4.1 million media impressions
in the Vancouver market
An opening day sales record and the most successful launch globally across 600 locations worldwide
