MILK engaged two influencers to spend a day at an organic farm where Olympic sources milk.
MILK hired a videographer and worked on the script, resulting in rich video shared widely on social media; we maximized the reach of the influencers’ content through an amplification campaign — strategically boosting posts using paid digital advertising.
2,535,215 impressions achieved through
91% higher than the goal of 1,327,338.
Finally, in a CSR campaign conceptualized by MILK, Olympic donated yogurt to food banks during the busy holiday season, earning widespread media coverage.
More than 2 million video
Over a six week period.
2X the engagement rate of a typical campaign
(1.47% vs. 0.67% average)
