Our strategy? Align Ispirazione Italiana with classic expressions of Italian heritage, culture and gastronomy — in keeping with “an authentic Italian espresso experience.”
MILK launched the collection with an after-work Italian aperitivo at Vancouver’s iconic Caffé La Tana — a twist on the more traditional morning soiree — introducing a coffee-infused cocktail, make-your-own affogato and hero coffee station, complemented by traditional Italian bites.
287 pieces of coverage
Across traditional and social media.
Finally, in a CSR campaign conceptualized by MILK, Olympic donated yogurt to food banks during the busy holiday season, earning widespread media coverage.
