Birdies Eats & Drinks

Birdies Eats & Drinks

  • Restaurants & Hospitality

Birdies Eats & Drinks was launching a new, California-inspired restaurant concept in Metro Vancouver, and needed help driving high awareness of the brand in a competitive market.

Our strategy was to engage with media, influencers, and the community to boost awareness, while building a profile to solidify brand interest and affinity.

To do this we offered select media sneak peeks; previewed the Birdies space, menu and drinks program to top-tier food media; and offered exclusive events to influencers to showcase the fun side of the Birdies brand.

Over 14 million earned impressions

in the Vancouver market

Birdies Eats & Drinks not only saw an incredible amount of positive, organic media and social coverage, but also had a very successful opening which beat all projections.

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