Birdies Eats & Drinks
Birdies Eats & Drinks was launching a new, California-inspired restaurant concept in Metro Vancouver, and needed help driving high awareness of the brand in a competitive market.
Our strategy was to engage with media, influencers, and the community to boost awareness, while building a profile to solidify brand interest and affinity.
To do this we offered select media sneak peeks; previewed the Birdies space, menu and drinks program to top-tier food media; and offered exclusive events to influencers to showcase the fun side of the Birdies brand.
Over 14 million earned impressions
in the Vancouver market
Birdies Eats & Drinks not only saw an incredible amount of positive, organic media and social coverage, but also had a very successful opening which beat all projections.
