Arterra Wines Canada
Arterra Wines Canada engaged MILK to support their Western VQA Brands with an Always On Press program, ensuring continued and consistent media attention for Black Sage Vineyard, See Ya Later Ranch, Nk’Mip Cellars, Laughing Stock Vineyards, and Culmina Family Estate Winery.
In our first year as Agency of Record, MILK developed a variety of media pitches and conducted over 300 media interactions for Arterra’s BC VQA brands.
MILK worked efficiently with the media to earn a large number of media coverage to promote Arterra’s estate events.
In addition to landing wine coverage for special days like Mother’s Day, National Rosé Day, and Father’s Day, MILK successfully promoted various estate events for Arterra, including SYLR Pride in the Vines, the Culmina Wine and Art Event, the LFNG Canada Day Fireworks Dinner, and the Culmina L’Apero in the Vineyard Dinner.
201,395,320 EARNED MEDIA IMPRESSIONS
300 MEDIA INTERACTIONS 336 PIECES OF MEDIA COVERAGE
Our KPIs for the year were to earn 18 million media impressions, secure 90 pieces of earned media coverage, and sell out estate events. Needless to say, we smashed our goal: to date MILK has secured over 201 million earned media impressions, 336 earned pieces of media coverage, sold out estate events, and landed wine media coverage from top tier wine writers across the country.
