Arterra Wines Canada
In Quarter 2, MILK developed a variety of media materials for Arterra Wines Canada’s different brands, in addition to landing coverage for key estate events like SYLR Pride in the Vines, the Culmina Wine and Art Event, the LFNG Canada Day Fireworks Dinner, and the Culmina L’Apero in the Vineyard Dinner.
Our KPI’s for Arterra’s Q2 were to earn 5 million media impressions, 25 pieces of earned media coverage, and sell out estate events for Arterra’s winery brands.
MILK worked efficiently with the media to earn a large number of media coverage to promote Arterra’s estate events.
In addition to landing wine coverage for special days like Mother’s Day, National Rosé Day, and Father’s Day, MILK successfully promoted various estate events for Arterra, including SYLR Pride in the Vines, the Culmina Wine and Art Event, the LFNG Canada Day Fireworks Dinner, and the Culmina L’Apero in the Vineyard Dinner.
44 earned pieces of media coverage
21,841,640 earned media impressions
The result of our work was impressive: MILK landed over 21 million earned media impressions, 44 earned pieces of media coverage, sold out estate events, wine media coverage from top tier wine writers, and more.
