Shannon moves seamlessly across disciplines — equally at home as creative director, PR strategist, art director, copywriter and business marketer. As founding president of MILK, she sets the foundation for an agency that does not separate between strong strategy, compelling creative and healthy business results.

Starting as a copywriter at Fjord Digital, a division of Cossette, Shannon scripted radio spots for Prospera Credit Union, crafted taglines for McDonald’s billboards and developed website copy for Bell Media. Her passion for art led her to New York City, where she managed PR projects for Deutsche Bank, Pulse Art Fair, Prospect 1 New Orleans and Lehmann Maupin Gallery before returning to Vancouver in 2008 to launch her own firm, Heth PR — rebranded as MILK Creative Communications in 2016 to serve local, national and international brands.