Kitchen Table Restaurants
MILK was engaged by Kitchen Table Restaurants to launch their newest restaurant, Gigi’s, with a clear goal: build sustained buzz beyond opening day and position Gigi’s as the neighbourhood’s must-visit spot.
To achieve this, MILK developed a staggered influencer and community rollout strategy.
Instead of relying on a single grand opening moment, we invited influencers and local tastemakers in waves, generating a steady stream of organic content and genuine word-of-mouth.
1.28M Total Organic Social Media Impressions
160 Pieces of Social Coverage. 215% Above Our Goal
The result? 1.28M organic social impressions and 160 pieces of coverage — 214% above our goal.
Proof that the power of an intentional strategy creates lasting impact.
