Oakberry
MILK supported global acai phenomenon OAKBERRY with the opening of their first Vancouver store with extensive media coverage influencer partnerships, teaser videography and a grand opening launch event.
Milk continues to support the franchise brand on future openings and ongoing PR in Western Canada via influencer marketing, sponsorships, content creation and launch events.
25 pieces of media coverage for the launch of the first Vancouver store
4.1 million media impressions
in the Vancouver market
Over 1,000 bows sold on opening day, a global record and the most successful launch globally across 600 locations worldwide
