Italian Day on the Drive 2024
Italian Day on The Drive engaged MILK Creative Communications to execute a comprehensive media relations program for the 2024 festival, with the goal of enhancing event visibility, driving attendance, and showcasing the cultural vibrancy of both Italian Day and Commercial Drive.
MILK developed tailored media materials, including press releases, briefing documents, media advisories, image galleries, and key messaging.
MILK expertly handled media inquiries, created compelling story angles to highlight the diversity of Italian Day and Commercial Drive, and facilitated interviews with key spokespeople both in studio leading up to the event and on-site during the festival.
23 pieces of media coverage
87,721,783 total media impressions
Our work netted a high volume of earned media impressions, with coverage in prominent online and broadcast outlets, including Daily Hive, Georgia Straight, Vancouver Magazine, Curiocity, Vancouver is Awesome, Narcity, CTV Morning Live, CityNews, and CBC Vancouver.
