Orage Outerwear

Orage Outerwear

MILK supported PEAK PERFORMANCE with the opening of their first Vancouver store in November 2023 with extensive media coverage via press release development and distribution, dedicated follow up pitches to our extensive media contacts and a press trip with a top-tier national Canadian outlet, ELLE Canada.

Our top-tier media event generated 18 pieces of coverage with a total reach of 13,156,900 in local and national publications including ELLE Canada, for which MILK coordinated a media visit.

131 pieces of media coverage across Canada

34,066,689 earned impressions

Over the campaign

The result was a front page feature on what to do in Vancouver, with Peak Performance taking centre stage. Additional coverage included stories in Curiocity, the Vancouver Sun, The National Post, Retail Insider, and more, developing the brand’s relationships with key media outlets both regionally and across Canada.

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