Orage Outerwear

Orage partnered with MILK Creative Communications to design and execute a comprehensive public relations program aimed at enhancing brand recognition across Western Canada.

The campaign centered on the 2024/2025 winter season, positioning Orage as a leader in innovative, technical outerwear through strategic media and influencer engagement.
MILK’s approach focused on amplifying Orage’s Born Cold campaign messaging in ways that resonated with both media and consumers.

By showcasing the brand’s cutting-edge Gilltek technology, MILK highlighted Orage’s advancements in technical design, driving home the message that the brand represents the pinnacle of performance and style in winter outerwear.
Over 36 million impressions
152 pieces of media coverage
Coverage in national and local publications such as Daily Hive, National Post, and The Vancouver Sun.