Prisoner Wine Company

Our awareness campaign kicked off with a hard hat tour which brought select top tier media in Vancouver into the venue for a first look and tour with senior executives from the Cineplex team.
This preview event secured 5 million impressions, with coverage in Vancouver Magazine, Daily Hive, and a full page print feature in The Vancouver Sun.
Over 21 million impressions
22 pieces of media coverage 2.6 million organic social media impressions
As we neared the opening date we brought Daily Hive back in for a peek at the completed space to share news of the menu, drinks, and food on offer to their audience of 1.5 million. A full press release officially announced the opening of this impressive entertainment venue, which netted an additional 16 million impressions.